Ströbel » privacy policy

Data Privacy Policy

Thank you for your interest in our company. Data protection is a matter of high priority for Ströbel GmbH and we take the protection of your personal data very seriously. We handle your personal data confidentiality and in accordance with the statutory data protection regulations as well as this Data Protection Declaration.

As a rule, our website can be used without disclosing personal data. Insofar as personal data (for example name, address or e-mail addresses) is collected on our website, this is done on a voluntary basis at all times, insofar as possible. This data will not be transferred to any third party without your express consent. Insofar as a data subject wishes to use particular services of our company via our website, however, this may make it necessary to process personal data. If it is necessary to process personal data, and if no statutory basis exists for processing of this nature, we generally secure the consent of the data subject.

The processing of personal data, for example the name, address, e-mail address or telephone number of a data subject, is performed at all times in accordance with the General Data Protection Regulation and pursuant to the country-specific data protection provisions that are applicable to Ströbel GmbH.

We draw your attention to the fact that the transfer of data over the internet (e.g. when communicating by e-mail) may be subject to security loopholes. The seamless protection of data from third-party access is not possible.


1) Name and contact details of the Data Controller
     as well as of the company Data Protection Officer

This data protection information applies to data processing by:

Data Controller: Ströbel GmbH, Mühlsteig 31-33, D-90579 Langenzenn
Tel.: +49 9101/9942-0
Fax: +49 9101/9942-19
Value added tax ID number:  DE132755998

The Data Protection Officer of the company Ströbel GmbH is Mr Reiner Braun. If you have any questions, suggestions and/or criticism concerning, please contact:

Mr Reiner Braun, Data Protection Officer of the company Ströbel GmbH, under the above-specified address:
Ströbel GmbH, Mühlsteig 31-33, D-90579 Langenzenn, e-mail:

or directly to:
Mr Reiner Braun, Sommerhofenstr. 70 in D-71067 Sindelfingen,

Any data subject may contact our Data Protection Officer directly with any question or concerns relating to data protection.


2) Collection and saving of personal data as well as the
     nature and purpose of its use

2a) When visiting the website

When our website is accessed, the browser used on your device automatically sends information to our website’s server. This information is temporarily saved in a so-called logfile. The following information is automatically collected and saved until being automatically erased:

  • IP address of the computer that has submitted the enquiry,
  • Date and time of the accessing,
  • Name and URL of the accessed file,
  • Website from which the access was made (referrer URL),
  • Utilised browser and if necessary the operating system of your computer as well as the name of your access provider.

The aforementioned data are processed by us for the following purposes:

  • to ensure the smooth establishment of the website connection,
  • to ensure the comfortable use of our website,
  • to evaluate the system security and stability as well as
  • for further administrative purposes.

The legal basis for the data processing is Art. 6 Para. 1 p. 1 lit. f GDPR. Our legitimate interest arises out of the above-listed purposes of the data collection. Under no circumstances will we use the collected data to draw inferences about your person.

In addition we use website cookies as well as analysis services when our website is visited. Further details are set out under Figs. 4 and 5 of this Data Protection Declaration.


3) Transfer of data

Your personal data shall not be transferred to any third party for reasons other than those specified above.

We transfer your personal data to third parties only:

  • if you have expressly given us your consent to do this pursuant to Art. 6 Para. 1 p. 1 lit. a GDPR,
  • in the event that a statutory obligation to transfer this data exists pursuant to Art. 6 Para. 1 p. 1 lit. c GDPR as well as...
  • this is permitted by law and is required pursuant to Art. 6 Para. 1 p. 1 lit. b GDPR to settle contractual relationships with you.


4) Cookies

We use cookies on our website. These are small computer files that your browser automatically creates and are saved on your device (laptop, tablet, smartphone or similar) when you visit our website. Cookies do not cause any damage to your device, contain no viruses, trojans or other malware.

Information is stored in the cookie that relates to the specific utilised device. This does not mean, however, that this provides us with direct knowledge of your identity.

Cookies are used on the one hand to tailor the use of our services more closely to your needs. For example, we use so-called session cookies to identify that you previously visited particular sections of our website. These are automatically deleted when you leave our website.

In addition, we also deploy temporary cookies to optimise user-friendliness. These are saved on your device for a specific period of time. If you visit our website once again in order to use our services, the system will automatically recognise that you visited us on a previous occasion and will know which entries and settings you used, in order to prevent you having to enter these again.

On the other hand, we use cookies in order to obtain statistics about the use of our website and for the purpose of optimising our services for you (see Fig. 5). If you visit our website again, these cookies enable us to recognise automatically that you had visited us on a previous occasion. These cookies are automatically deleted after a particular period of time has elapsed.

Data processed by cookies is required for the aforementioned purposes to safeguard our legitimate interests as well as those of third parties pursuant to Art. 6 Para. 1 p. 1 lit. f GDPR.

Most browsers automatically accept cookies. You may, however, configure your browser in such a way that no cookies are saved on your computer or that a notice is always flagged up before a new cookie is saved. Complete deactivation of cookies may, however, mean that you are unable to use all of the functions of our website.



5) Contact via the website

Due to legal regulations, the Ströbel GmbH website contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address of so-called electronic mail (e-mail address). If a visitor/ data subject contacts the data controller by e-mail or through a contact form, the personal data provided by the data subject will be automatically saved. Such personal data, voluntarily transmitted by an individual to the controller, is stored for the purpose of processing or contacting the data subject. There is no disclosure of this personal data to third parties.


6) Analysis tools

6a) Tracking tools

The tracking measures listed below and deployed by us are performed on the basis of Art. 6 Para. 1 p. 1 lit. f GDPR. We use tracking measures to ensure the user-friendly configuration and ongoing optimisation of our website. Furthermore, we also use tracking measures to obtain statistics about the use of our website and for the purpose of optimising our services for you. These interests are considered legitimate within the meaning of the aforementioned Regulation.

The respective data processing purposes and data categories are set out in the corresponding tracking tools.

6b) Google Analytics

We use Google Analytics, a web analysis service of Google Inc.( Amphitheatre Parkway, Mountain View,Ca94043, USA; hereinafter called “Google”), for the purpose of the user-friendly configuration and ongoing optimisation of our websites. Pseudoanonymised user profiles are created and cookies are used in this conjunction (see under Fig. 4). The information generated by the cookie about your use of the website, such as

  • Browser type/version,
  • Operating system utilised,
  • Referrer URL (the previously visited site),
  • Hostname of the accessing computer (IP address),
  • Time of the server enquiry,

are transferred to a Google server in the USA and are stored there. The information is used to evaluate the use of the website, to compile reports about website activities and to provide further services associated with the website use and internet use for the purpose market research and the user-friendly configuration of these websites. If necessary, this information may also be transferred to third parties, insofar as this is required by law or insofar as third parties have been commissioned to process this data. Under no circumstances your IP address be linked to other Google data. The IP addresses are anonymised, meaning that an attribution is not possible (IP masking).

You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this event you may not be able to fully utilise all the functions of this website.

You may furthermore prevent the recording of the data generated by the cookie that relates to your use of the website (incl. your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser add-on(

As an alternative to the browser add-on, in particular in the case of browsers on mobile devices, you may also block the collection of data by Google Analytics by clicking on this Link. An opt-out cookie is deployed that prevents your data being recorded the next time you visit this website. The opt-out cookie operates only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to reactivate the opt-out cookie.

Further information about data protection in conjunction with Google Analytics is available, for example, in the Google Analytics support(

6 bb) Google Adwords Conversion Tracking

To record the statistical use of our website and for the purpose of optimising our website for you, we moreover use Google Conversion Tracking. In this conjunction, Google Adwords places a cookie (see Fig. 4) on your computer, insofar as you click on a Google ad on our website.

These cookies lapse after 30 days and are not used for personal identification purposes. If the user visits specific sections of the website of the Adwords customer before the cookie lapses, Google and the customer will be able to identify that the user has clicked on the ad and was redirected to this website.

Each Adwords customer receives a different cookie. This means Cookies cannot be traced via the websites from Adwords customers. The information collected with the help of conversion cookies serves to draw up Conversion statistics for Adwords customers who deploy conversion tracking. Adwords customers learn the total number of users who have clicked on their ads and were redirected to a website with a conversion tracking tag. They do not, however, receive any information that enables users to be personally identified.

If you do not wish to take part in the tracking procedure, you may reject the placement of a cookie that is required for this purpose – for example with a browser setting that generally deactivates the automatic placement of cookies. You can also deactivate cookies for conversion tracking by activating browser settings that block cookies from the domain„". Google’s data protection notice concerning conversion tracking is available here (

6 bbb) Google Analytics Remarketing

We deploy the remarketing function of Google Inc. on our website. This function enables us, together with Google, to present tailored and interest-related advertising to our visitors. Cookies are placed on your computer in this relation. These are text files that recognise the user when websites are accessed, facilitating interest-based advertising throughout the Google network. In this conjunction, Google denies that it collects personal data. According to its own information, it also does not establish any link to other Google services. You may suppress Google’s remarketing function by means of corresponding settings under In addition, the use of cookies can be deactivated via or by changing your browser settings. Use its help function, if necessary. Further information about Google Remarketing and Google’s general data protection declaration is available here:

6 c) Adobe Flash Player

We use Flash Animations on our website. The Adobe Flash-Player uses so-called flash cookies (also known as local shared objects), which holds information about the user for later visits to a website (e.g. in order to re-access saved preferences). Like “normal” cookies, flash cookies are saved on the device of the user, although these cookies are managed differently at the browser level.

Deactivating flash cookies:

The Adobe website contains information about how you can erase or deactivate flash cookies for a specific domain or for all websites.

Further information is available under Please note that limiting the use of flash cookies may impede the available function of flash-based applications.


7) Social media plug-ins

We deploy social plug-ins on our website on the basis of Art. 6 Para. 1 p. 1 lit. f GDPR of the social networks Facebook and YouTube, in order to raise the profile of our company. The underlying marketing purpose constitutes a legitimate interest within the meaning of GDPR. Responsibility for data-protection-compliant operation lies with their respective providers. Integration of these plug-ins by us is performed using the so-called two-click method, in order to protect visitors to our website as effectively as possible.

7 a) Facebook

Social media plugins from Facebook are used on our website, in order to personalise use of such social media. We may also use “LIKE” or “SHARE” buttons for this purpose. This is a Facebook service.

If you access a section of our website that contains a plug-in of this nature, your browser will establish a direct link to Facebook servers. Facebook will send the content of the plug-in directly to your browser, and will be integrated by this in the website.

Integrating the plug-ins enables Facebook to be informed that your browser has accessed the respective section of our website, even if you do not own a Facebook account or are not actually logged into Facebook. This information (including your IP address) will be sent by your browser directly to a Facebook server in the USA, where it will be saved.

If you are logged into Facebook, Facebook will be able to attribute the visit to our website directly to your Facebook account. If you interact with the plugins, for example by clicking the “LIKE” or “SHARE” buttons, the corresponding information will likewise be sent directly to a Facebook server, where it will be saved. The information will also be published on Facebook and shown to your Facebook friends.

Facebook may use this information for the purpose of advertising, market research and the user-friendly configuration of Facebook websites. Facebook utilisation, interests and relationship profiles will created for this purpose, e.g. to evaluate your use of our website in respect of the advertising directed at you on Facebook, to inform other Facebook users about your activities on our website and in order to render further services associated with the use of Facebook.

If you do not want Facebook to attribute the data collected on our website to your Facebook account, you must log out of Facebook before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your associated rights and setting options to protect your privacy are set out in Facebook’s data protection notice(

7 b) YouTube

This website contains at least one plugin from YouTube, which belongs to Google Inc., based in San Bruno/California, USA. As soon as you visit a section of our website that features a YouTube plugin, a link will be established to the YouTube servers. In this conjunction, the YouTube server will be informed which particular section of our website has been visited by you. If you are also logged into your YouTube account, this would enable YouTube to attribute your surf behaviour directly to your personal profile. You can defeat this attribution by first logging out of your account. Further information about the collection and use of your data by YouTube is available in its data protection notices under


8) Rights of the data subject

You have the right:

  • pursuant to Art. 15 GDPR to demand information from us about the personal data we process relating to you. In particular, you may demand information about the purposes of the processing, the category of the personal data that is being processed, the categories of the recipients to whom your data has been or will be disclosed, the planned retention period, the existence of a right to correction, erasure, limited processing or objection, the existence of a right to complain, the origin of your data, insofar as this were not gathered by us, as well as the existence of an automated decision-making procedure including profiling, and if necessary significant information about the relevant details.
  • pursuant to Art 16 GDPR, to demand the correction of your incorrect data saved by us or the completion of incomplete data without delay.
  • pursuant to Art 17 GDPR, to demand that the erasure of your personal data saved by us, insofar as the processing is not required to exercise the right to free speech and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.
  • pursuant to Art. 18 GFPR, to demand the limited processing of your personal data insofar as you contest the accuracy of the data, the processing is unlawful, although you reject the erasure thereof and we no longer require the data, while you require this to assert, to exercise or to defend against legal claims or have objected to the processing pursuant to Art. 21 GDPR;
  • pursuant to Art 20 GDPR, to demand that the personal data you made available to the us be returned to you in a structured, accessible and machine-readable format, or to demand the transfer thereof to another data controller;
  • pursuant to Art. 7 Para. 3 GDPR, to revoke at any time the consent you originally gave us. This will mean that in future we are not able to continue the processing that was based on this consent, and
  • pursuant to Art. 77 GDPR file a complaint before a supervisory authority. As a rule, you may contact the supervisory authority of your normal place of residence or place of work of our corporate domicile.


9) Right to object

Insofar as your personal data is processed on the basis of legitimate interests pursuant to Art 6 Para 1 P. 1 lit f GDPR, you have the right pursuant to Art 21 GDPR to object to the processing of your personal data, provided there are reasons for this arising out of your particular situation or if the objection concerns direct marketing. In the latter case, you have a general right to object, which will be implemented by us without your need to specify a particular situation.

If you wish to make use of your right to revoke or object, simply send an e-mail to


10) Data security

We use the widespread SSL process within the context of website visits (Secure Socket Layer) in conjunction with the respective highest encryption level that is supported by your browser. As a rule, this involves 256 bit encryption. If your browser does not support 256 bit encryption, we use 128 bit v3 technology instead. You can identify whether an individual section of our website is being transmitted in encrypted format by the key or closed padlock symbol in the lower menu bar of your browser.

In other respects, we use appropriate technical and organisational security measures to protect your data from accidental or wilful manipulation, partial or complete loss, destruction or from being accessed by unauthorised third parties. Our security measures are improved on an ongoing basis in accordance with technological developments.


11) Topicality and amendment of this Data Protection Declaration

This Data Protection Declaration is currently valid and its version is May 2018.

Due to the continued development of our website and associated services, or on the grounds of amended statutory or official provisions, it may be necessary to amend this Data Protection Declaration. You can access and print out the respective current Data Protection Declaration from the website under